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Introduction to SEO

Learn SEO Online

BeKome Marketer’s flagship course ‘Introduction to SEO’ is an online SEO course designed specifically for graduate marketing students, young marketing professionals, and marketing freelancers. 

In this course you will learn a series of practical SEO skills, selected to align with the requirements of an entry-level marketing position. From conducting keyword research, through to optimising a page of content and managing your local search rankings, this course will not only equip you with the knowledge, but with the practical skills to apply that knowledge.

What is Included in BeKome Marketer’s SEO Course?

Our course includes 8 modules, each with a series of learning resources to accompany each topic. Click through the tabs below to learn more about each module and the learning outcomes.

01. Introduction to SEO

The first module in our SEO course will introduce you to the concept of SEO and ranking signals. We will provide you with an overview of the three main areas of SEO (on-page, off-page, and technical) – which we will cover in more detail in future modules.

We will also share two core SEO concepts that are important for SEO Specialists to understand.

Our supporting materials will provide insight into what a day in the life of an SEO Specialist might look like, as well as setting you up with an account on industry-leading SEO software Semrush.

Module Learning Materials: 

  • Educational Video: Overview
  • Educational E-book: Beginner’s Guide to SEO
  • Practical Video: Learning Semrush
  • Case Study Video: Solar Power Business
  • Glossary of Terms
  • Practical Task: Create a Semrush Account
  • Multiple Choice Quiz

02. Keyword Research & Keyword Strategy

Our second module will teach you everything you need to know about keyword strategy, and how to conduct keyword research.

We will cover the importance of selecting the right keywords for your campaign, teach you about the concept of ‘keyword intent’, and then show you how to conduct in-depth keyword research.

Your practical task will see you gather 3-5 keywords for your own SEO campaign, which we will build throughout the duration of the course. We’ll also share a real life case study that saw us use strategic keyword research to drive greater attendance at a real estate business’s open home inspections and auction events.

Module Learning Materials: 

  • Educational Video: Keyword Research Overview
  • Educational E-book: Keyword Intent & Keyword Strategy
  • Practical Video: How to Conduct Keyword Research
  • Case Study Video: New Zealand Real Estate Agency
  • Glossary of Terms
  • Practical Task: Conduct Keyword Research
  • Multiple Choice Quiz

03. On-Page SEO

The on-page SEO module will teach you everything you need to know about optimising content. We will start by teaching you about the importance of content relevance, content length, and content formatting.

Our practical video will then teach you how to apply these concepts to a page of content, and our case study video will share the results from a real life client account where we used on-page SEO techniques to drastically improve their performance in Google.

This module is supported by an in-depth e-book that will teach you everything you need to know about writing metadata.

Module Learning Materials: 

  • Educational Video: On-Page SEO Techniques
  • Educational E-book: Writing Metadata
  • Practical Video: How to Optimise a Page of Content
  • Case Study Video: Commercial Air-Conditioning Business
  • Glossary of Terms
  • Practical Task: Optimise a Page of Content Using Your Keywords from Module 2
  • Multiple Choice Quiz

04. Off-Page SEO

Module 4 covers the topic of off-page SEO. Here, you’ll learn how things that happen external to your website – including social media activity, backlinks, guest posting, directory listings, bookmarking, and brand mentions – can affect your performance in Google.

Your practical video will teach you how to use Semrush’s backlinking tools to manage your backlinking activities. We’ll then share a real life example of how we have harnessed backlink tactics to improve the global credibility and authority of a logistics business.

Module Learning Materials:

  • Educational Video: What is Off-Page SEO
  • Educational E-book: 8 Ways to Generate Organic Backlinks
  • Practical Video: How to Manage Your Backlinks Using Semrush
  • Case Study Video: Improving Global Credibility for a Logistics Business
  • Glossary of Terms
  • Practical Task: Identify 5 Backlink Opportunities
  • Multiple Choice Quiz

05. Technical SEO

In your Technical SEO module, you’ll learn about the different technical ranking signals that impact your website’s performance in Google. This includes things like site speed and security, website structure and usability, broken links and other errors.

The practical aspects will see you run site health audits and Google Lighthouse reports for your website, and then review those reports to identify areas for improvement.

Module Learning Materials:

  • Educational Video: An Overview of Technical SEO
  • Educational E-book: Technical Ranking Signals You Need to Know
  • Practical Video: How to Run a Site Health Audit & Lighthouse Report
  • Case Study Video: A Psychology Business
  • Glossary of Terms
  • Practical Activity: Run and Review Health Reports
  • Multiple Choice Quiz

06. Local SEO

In this module, you’ll learn about the importance of local SEO strategies for small businesses. We’ll teach you some of the key tactics to help local businesses like hair dressers, trades business, and physical retail stores leverage SEO to drive greater foot traffic and enquiries for their business.

The practical video will focus on optimising a Google Business Profile, and this will be paired with an e-book that teaches you everything you need to know about online reviews and how they impact SEO.

Module Learning Materials:

  • Educational Video: Local SEO Strategy
  • Educational E-book: Online Reviews & SEO
  • Practical Video: How to Optimise a Google Business Review
  • Case Study Video: Acupuncture Business
  • Glossary of Terms
  • Multiple Choice Quiz

06. Tracking & Reporting

Tracking and reporting is essential for monitoring the performance of your SEO campaigns. In this module, we’ll educate you about the different metrics you need understand, and show you how to quickly and easily compile monthly reporting for your clients.

In the practical video, we’ll teach you how to access some of those metrics in tools like Google Analytics and Semrush. This will be paired with an e-book that explains how long SEO takes, so that you can gain a better understanding of what kind of progress to expect from your SEO campaigns.

Module Learning Materials:

  • Educational Video: SEO Tracking & Reporting
  • Educational E-book: How Long Does SEO Take?
  • Practical Video: Google Analytics for Reporting
  • Case Study Video: Travel Agency Business
  • Glossary of Terms
  • Practical Activity: Use Semrush to Compile a Report
  • Multiple Choice Quiz

Enrole in Introduction to SEO today.

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Practical SEO Skills Development

Conduct strategic keyword research.

Learn how to conduct keyword research & strategically select target keywords for your SEO campaigns.

01

Apply that keyword research to the pages of your website.

Learn how to optimise the pages of your website for your chosen keywords.

02

Write strong metadata that drives clicks.

Learn how to write metadata for your website and improve the click-through-rate of your pages.

03

Optimise a Google Business Profile for local search traffic.

Learn how to optimise and manage a Google Business Profile, to drive more leads and foot traffic for local businesses.

04

Conduct Site Health Audits and fix errors.

Learn how to run and review site health audits and Google Lighthouse reports, as well as how to fix minor errors.

05

Use industry-leading software and tools.

Learn how to use Semrush, Google Analytics, Google Lighthouse, and Google Business Profiles.

06

Track and report on the performance of your SEO campaigns.

Learn how to track the performance of your SEO campaigns, and which metrics you should be reporting to your clients.

07

Who is this SEO course designed for?

Our course has been designed specifically for marketing graduates who want to increase their practical skills to become more employable.

Our modules and course content have been selected to prepare graduates for entry level SEO positions. During the course, you will learn all of the skills you would pick up during an internship – so if you are having a hard time landing an entry level role or finding it difficult to find a suitable internship – then this course offers you a great alternative.

Is it right for me?

While the course has been designed for marketing graduates, it is also suitable for other young professionals including:

1

Marketing Freelancers

Marketing freelancers who want to increase their service offering.
2

Young Professionals

Young professionals who would like to side-step from one area of marketing into SEO.
3

Small Business Owners

Small business owners who want to manage their own SEO campaigns.
Not sure? Get in touch.

The course does assume a base level knowledge of key marketing terminology, theories, and concepts. We use terms like ‘target market’, ‘B2B’, and ‘B2C’ throughout the course – these are terms that most marketing students, freelancers, and small business owners will be comfortable with, but if you are uncertain, we encourage you to get in touch for more information. We’re happy to answer any questions you have about the course, its suitability for what you want to achieve, and anything else.

Enrole in Introduction to SEO today.

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Bek Drayton SEO Teacher

About the SEO Course Instructor:

BeKome Marketer’s ‘Introduction to SEO’ online course has been developed and is instructed by Bek Drayton, owner and founder of BeKonstructive Marketing.

Bek has been working in Australia’s digital marketing industry since she graduated from her first degree (Bachelor of Communications) in 2010. After graduating, she found it difficult to gain a full-time paid position due to a lack of experience and practical skills. Eventually she landed a full-time unpaid internship with a local marketing agency, and after a couple of months was offered a full-time position in the SEO and copywriting department.

You can learn more about Bek’s career path and journey here.

Bek’s own experiences as a young professional have shaped the way that she has built her two businesses – BeKonstructive Marketing and BeKome Marketer. Both have a focus on providing marketing graduates with alternative pathways into the marketing industry.

Recognising that not everyone is in the position to be able to complete an unpaid internship, our online courses offer you a self-paced opportunity to gain practical marketing skills that are in-demand and required for entry level positions at marketing agencies throughout Australia.

You can learn more about BeKome Marketer and our brand values here.

Frequently asked questions

How much does the course cost?

Our full course costs $299. We do offer student discounts – sign up to our newsletter for more information. We also offer agencies and enterprises who wish to purchase multiple licenses for their team a bulk discount – please get in touch for more information.

How long does the course take to complete?

Each module contains 3 videos, 1 white paper, a practical task, and a short quiz. We estimate that each module will take 4-6 hours to complete. There are 8 modules in total – we recommend pacing yourself at 1-2 modules per week, so that you can absorb and process the information and learnings fully, before moving onto the next module.

Do I receive a certificate for finishing the course?

Yes! Once you complete the course, you will be able to download a certificate of completion.

Once I’ve enrolled, how long do I have access to the course materials for?

When you are purchasing the course, you are purchasing a lifetime license for the course. That means that you will be able to log in and rewatch videos and content as often as you want. 

We will also let you know when course content has been refreshed – as SEO is constantly evolving so from time to time we will release content updates or refreshes. You will be notified by email when this happens and have instant access to the updated content as part of your existing course license.

What is your refund policy?

We do not provide refunds for change of mind, or because you decided not to finish the course. If you feel that the course is not meeting your expectations then we encourage you to get in touch and provide feedback – we will work with you to come to a suitable solution on a case-by-case basis. 

Please note that our system enables us to track your progression throughout the course and we can see which content you accessed / watched / downloaded.

I’m not a marketing student or graduate – can I still purchase this course?

Absolutely. While our courses have been designed with the needs of marketing graduates in mind – it does not mean that they won’t provide learning outcomes for other people as well. Some of the individuals that we see this course providing value for include: 

  • Micro and small business owners who want to learn how to optimise their own website.
  • Marketing freelancers in specialty areas like copywriting, social media, or Google Ads who want to up-skill to broaden their service offering.
  • Young marketing professionals who are in the first 1-4 years of their career, and want to broaden their skill set to make themselves more employable.
  • Website developers, copywriters and other professionals who are involved in the process of designing, building and marketing websites.